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正體中文 
IIn response to sustainability issues and social needs, the College of Management at Yuan Ze University held a course project exhibition featuring student work from courses such as Creative Thinking and Problem Solving, Business Ethics and Corporate Social Responsibility, and Entrepreneurial Marketing. Students integrated classroom knowledge with field observations, proposing a range of innovative solutions through creative design, hands-on implementation, and interdisciplinary collaboration.
These projects demonstrated the new generation’s problem-solving capabilities, humanistic values, and commitment to sustainability in addressing real-world challenges.
Dean Min-Ping Huang of the College of Management stated that the college is committed to implementing industry-oriented teaching strategies. Through mentorship by industry professionals and a structured curriculum from freshman to junior year, students were progressively trained: understanding industries in the first year, identifying problems in the second year, and developing practical solutions in the third year. These course outcomes not only connected with the university's innovation and entrepreneurship resources but also strengthened students’ entrepreneurial spirit and future competitiveness in the job market.
In the Creative Thinking and Problem Solving course, students proposed several projects aligned with the United Nations’ Sustainable Development Goals (SDGs). For example, the team “Homebound” designed a 3D-printed pendant with a unique QR code to assist elderly individuals with dementia in safely returning home. Another team, “Green Regeneration – Earthworm Water Cycle,” promoted recycling of eco-friendly lunchboxes to create a circular economy using worm composting. The project “Woven Mysteries – A Journey through Patterns” utilized digital content to raise awareness of Atayal textile culture and Taiwan’s cultural heritage.
Other notable works included “Yuan Dream,” which turned waste paper packaging into recycled art; “Old Clothes, New Ideas” and “Rebirth of Old Clothes,” which transformed used clothing into pet scarves and fashion accessories; and “Little Universe Healing Space,” which developed an AI-powered tarot and dream interpretation robot focusing on college students’ mental health. All of these reflected students’ proactive engagement with social issues through creative approaches rooted in everyday life.
In the Business Ethics and Corporate Social Responsibility course, instructor Hsin-Hung Chen guided students to first analyze sustainability reports from large corporations and study classic CSR cases. Students then developed practical proposals for sustainability-conscious microenterprises, transforming business ethics into actionable plans while honing their observation and proposal-writing skills.
The Entrepreneurial Marketing course, taught by instructor Yung-Ching Tseng, carried forward the “Yuan Chuang Youth” brand, focusing on local revitalization and social care themes. The course incorporated SDGs and naming innovation strategies, bringing together students from various departments to engage in original design and simulated entrepreneurial experiences. After learning theory, students conducted field research and data collection, then returned to class to refine their ideas, going through stages of observation, planning, prototyping, testing, reproduction, and final exhibition—experiencing the full entrepreneurial process and grounding their entrepreneurial mindset.
Student Yu-Wei Chen shared her experience in the Entrepreneurial Marketing course, guided by instructor Yung-Ching Tseng: “From ideation and design to actual product creation, we chose ‘New Immigrant Cuisine in Taoyuan’ as our theme. I used a four-fold brochure, interactive maps, and personality quizzes to help people experience often-overlooked cultural assets in a fun way.” Another student, Ting-Yun Ke, shared, “I was involved in everything from designing illustrations and sourcing printing services to booth setup. This course helped me turn ideas into action, not just daydreams, and create tangible results.”
In the Creative Thinking and Problem Solving course, student Hsuan-Yu Chen also gained valuable insights. She said, “Through the project process, I learned how to support ideas with data, plan finances, and estimate budgets. Although it was difficult to find precise data, verifying repeatedly helped me improve my problem-solving skills.”
Dean Min-Ping Huang emphasized that the exhibition showcased how students integrated creativity with practice and used what they learned to address real-world challenges while promoting sustainability and humanistic care. The College of Management at Yuan Ze University will continue to build interdisciplinary learning platforms, helping students realize their dreams through innovative actions and contribute positively to society.
